Let’s not overcomplicate this.
We sent out 5,000 handwritten compliment slips for a garage door company.
No funnels.
No ads.
No “clever marketing strategy”.
Just handwritten notes.
And here’s the important bit…
At the time of writing, we’ve only delivered around 85% of them so far.
So these results?
They’re not even from the full campaign yet.
And this is what’s come back already:
👉 17 calls
👉 14 quotes
👉 9 sales
Then this dropped in shortly after:
Honestly, we couldn’t have written it better ourselves. Ps. Don’t worry, we didn’t lol
Why this works (and why it still surprises people)
If you run a garage door business (or anything similar), you already know:
You don’t need loads of leads.
You need a few good ones.
That’s it.
And that’s where handwritten outreach does its thing.
It lands differently.
It feels different.
It gets read.
Simple as that.
“I could just write them myself…”
You could.
People say this all the time.
And technically, yes – you absolutely can.
But let’s just walk through what that actually looks like.
Writing 5,000 by hand…
Each one:
- about 70–100 words
- written neatly (not rushed chicken scratch)
- consistently
Even if you’re quick:
👉 2–3 minutes each
Let’s call it 3 minutes to keep it honest.
That’s 250 hours.
If you’re writing 7 hours a day (which is generous, your hand will be screaming):
👉 just over 7 weeks
Full-time.
Writing the same thing.
Over.
And over.
And over again.
And here’s the bit no one tells you
Around the 1,000 mark:
- your hand hurts
- your writing gets worse
- you slow down
Around 2,000:
- you start cutting corners
Around 3,000:
- you’re questioning all your life decisions
“Fine, I’ll pay someone to do it”
Also an option.
Minimum wage maths:
👉 ~£2,800 just for the writing
But realistically (with tax, time, mistakes, managing someone):
👉 £3,500 – £4,800
Then print:
👉 ~£1,100 for 5,000 decent 170gsm slips
So you’re at…
👉 £4,500 – £5,500
…and waiting nearly 2 months.
What this one actually cost
This campaign?
👉 £2,500 all in
That’s:
👉 50p per handwritten piece
And not rushed, messy writing either.
We mean:
- neat
- consistent
- actually readable
- looks like someone cared
Side by side (because this is where it clicks)
Do it yourself:
- £4.5k–£5.5k
- 7–9 weeks
- quality drops over time
- you lose your sanity
Use Pen Written Post:
- £2.5k
- done for you
- consistent from first to 5,000th
- you just handle the enquiries
Ps. Its a real pen too – no printing trickery!
So yeah…
You can do it yourself.
But the real question is:
👉 why would you?
If you’re in garage doors (or similar)
And you’re looking for:
- garage door leads
- more installs
- something that actually gets responses locally
This works.
Not because it’s clever.
Because it’s human.
Final bit
They needed 3 sales for this to be a success.
They got:
👉 9
…and the campaign isn’t even fully delivered yet.
If you want to see exactly what we sent, just ask.
No pitch.
No pressure.
We’ll just show you.
Daniella
Pen Written Post
Info@penwrittenpost.co.uk
P.S. If you are about to write 5,000 of these yourself…honestly, good luck. Stretch first. Hydrate yourself. 😄 Then brace yourself.
