Legal matters are often very sensitive and digital communications can lack the warm and personal feeling that will make clients feel valued and trusting at an often-difficult time.
Court is a formal process but remember your client relationships need a bit of the personal touch. The court process is often stressful enough and there is no need to continue this outside of the court room. We are not suggesting for one minute that overly fluffy communications are the answer (they aren’t in this industry) but one important thing to remember is not miss is the power of connection.
Connection with your clients builds loyalty and trust. It is what makes you stand out above other companies that get into the realm of price comparison. If you are fed up with being involved a bidding war with other legal companies, here is how you can step up your game by being more personable. This is an area that is sometimes forgotten by legal industries and is one that is gaining more and more traction in the AI era.
As you are aware, clients can often feel anxious or vulnerable, read on to discover five ways to build relationships with clients using Pen Written Post’s personable handwritten-style letters as part of your marketing strategy.
Say a heartfelt thank you following a consultation
Follow-up is a critical element in maintaining ongoing client relationships and building new ones.
After initial consultations or significant meetings, send a handwritten-style thank you letter. This shows your appreciation for their time and also reinforces your firm’s dedication to personal service. Such gestures help keep your firm top-of-mind and can increase the likelihood of recommendations to potential new clients.
Milestone updates in ongoing cases
Legal cases are often lengthy and complex, causing stress and uncertainty for clients. Providing updates through handwritten-style letters can be an effective way to communicate progress and reassure clients during these periods.
These updates feel more thoughtful and personal compared to standard emails or bulk-printed letters. A thoughtful letter at this time can convey empathy and a sense of partnership, to continue to build client trust and satisfaction.
Seasonal greetings and year-end summaries
These are excellent opportunities to reach out to past and current clients. A handwritten-style card during the holidays can make clients feel valued – and act as a timely reminder of your services.
Additionally, sending a yearly summary that reviews their dealings with your firm can cement your dedication and let them know you’ve got their best interests at heart. It’s a thoughtful way to stay connected and keep your clients informed about how you’ve supported them throughout the year.
Referral requests and special offers
Referrals are the lifeblood of a growing legal practice. Clients who have had positive experiences are often happy to refer friends and family who might need legal assistance.
Sending a handwritten-style note to ask for referrals can be more effective than digital communications, which are easily overlooked. Similarly, special offers, such as free initial consultations or discounted services for returning clients, can be highlighted in such personal communications.
Pen Written Post can help implement handwritten-style letters into your strategy
While digital marketing strategies are essential in today’s business environment, integrating handwritten-style letters can provide a competitive edge by humanising your legal practice.
From crafting a compelling message to tracking response rates via unique QR codes, we’re here to help.
We only use eco-friendly materials and vegetable-derived inks for our handwritten-style letters, cards and notes, and offer a choice of twenty realistic handwritten fonts to make your communication both sustainable, personable and unique.
Whether it’s a greetings card or handwritten letter to new prospects or existing, we can help.
In the realm of legal services, where personal trust and professional integrity are crucial, these thoughtful touches can make a significant impact. We’d love to send you a FREE sample pack of our handwritten-style letters, so you can see and feel the quality for yourself. Request your sample pack.
Also note that we will beat ANY like for like quotation for the same service!
