“For the last 20 years, I have been consistently generating leads for the accountancy firm through direct mail. It has, and still remains to be, probably my most consistent method of generating work.”
Robert Newman, The Accountants’ Mastermind.
In the modern business world, most communication occurs through emails, social media, and instant messaging – and the art of the handwritten letter may seem like a relic from the past.
However, for accountancy firms looking to stand out and make a lasting impression on potential clients, handwritten letters can be a powerful tool.
It’s a tactic that The Accountants’ Mastermind Group have been successfully using for 20 years, so isn’t it time that your company got a piece of the action? Read on to discover why handwritten-style letters for accountants can pique the interest of potential customers.
Personalisation creates a memorable experience
One of the key advantages of handwritten-style letters is the personal touch they provide. In a world inundated with automated messages and generic emails, receiving a handwritten letter stands out as a genuine and thoughtful gesture.
When reaching out to prospects, accountancy firms can use handwritten letters to tailor their message specifically to the recipient, addressing their unique needs and challenges. Personalisation goes a long way in creating a memorable experience for potential clients and sets the firm apart from accountancy companies that rely solely on digital communication.
Building trust and credibility
In an industry where trust is the top priority, handwritten letters can be a powerful tool for building rapport with potential clients.
Handwritten-style letters convey a sense of authenticity and sincerity that is often lacking in digital correspondence. By taking the time to write a letter by hand, accountancy firms demonstrate their commitment to fostering genuine relationships with clients.
This personal touch helps to build trust and credibility, as recipients are more likely to view the firm as invested in their success and willing to go the extra mile to meet their needs.
Standing out in a crowded marketplace
It’s busy out there, and accountancy firms need to find ways to differentiate themselves from the competition.
While digital communication is convenient and efficient, handwritten letters show that the firm is willing to invest time and effort in connecting with potential clients on a personal level. In a sea of emails and cold calls, receiving a handwritten letter can capture the recipient’s attention and leave a lasting impact.
Leveraging the power of personalisation
Whether your letter is written to highlight your firm’s expertise in a particular industry or address a financial pain point the prospect is facing, personalised letters demonstrate that the firm has taken the time to understand the client’s unique situation.
This approach increases the likelihood of generating solid leads and lays the foundation for a long-term relationship.
So, you’ve grabbed their attention with a handwritten-style letter, now what?
It’s not just about an eye-catching marketing technique. Handwritten letters provide an opportunity for follow-up and continued communication, helping to nurture leads and move them further down your sales funnel. (If you’re not sure what a sales funnel is and why you need one – we know some people who can help you!)
Whether expressing gratitude for the recipient’s time or providing additional information about the firm’s services, handwritten letters can keep the lines of communication open with your potential clients.
Why Pen Written Post?
You are busy people, and we’re sure you don’t want the headache (and wrist ache!) that writing scores of letters involves. Pen Written Post offers a convenient solution by providing handwritten letter services, saving accountants valuable time that can be better spent on serving their clients or growing their business.
Pen Written Post offers scalable solutions that can accommodate the needs of accountants of all sizes, from solo practitioners to large firms. Whether sending out a handful of letters or launching a full-scale marketing campaign, accountants can rely on Pen Written Post to meet their needs. While handwritten-style letters may seem like a luxury, Pen Written Post offers affordable pricing plans that make it accessible to accountants with varying budgets. The return on investment from generating leads through handwritten letters can far outweigh the cost, making it a cost-effective marketing strategy overall.
Ready to get started? Drop us a line with your details and we’ll get our busy pants on!
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You can also contact us via email at info@penwrittenpost.co.uk
