Personable handwritten-style invites are a game changer for events. An event organiser’s worst nightmare is a poorly attended event (hello Willy Wonka experience) and should play a crucial part in your pre-show marketing to encourage footfall on the day.
Imagine receiving a beautifully crafted, handwritten-style note amidst the usual flood of digital notifications. It feels special, doesn’t it? This personal touch can work wonders in increasing footfall at your events. Let’s explore how…
Creating a connection
A handwritten-style invitation is more than just an invite—it’s a gesture of thoughtfulness and care.
It shows that someone took the time to sit down, write, and send something just for you. This perceived effort creates an immediate connection, making the recipient feel valued and appreciated. When people feel special, they’re morelikely to attend your event, eager to be part of something that holds significance for them.
Emails are soooo impersonal
Our inboxes are constantly buzzing with new emails, many of which go unnoticed or straight to the junk folder. Even if your customers wanted to attend your event, an over-zealous spam filter could mean they don’t even get to hear about your event. Grrr.
A handwritten invitation, on the other hand, stands out. It’s a tangible piece of communication that grabs attention as soon as it’s received. The novelty of receiving something handwritten can spark curiosity and interest, increasing the chances of your invitee marking the date on their calendar.
Make attendees feel like a VIP
Handwritten invitations often carry a sense of exclusivity. When you receive one, it feels like you’ve been specially chosen to be part of an important event. This feeling of exclusivity can be particularly effective for events that aim to create a close-knit atmosphere, such as gala dinners, networking events, or VIP exhibitions.
When guests feel like they’re part of an exclusive circle, they’re more likely to make an effort to attend.
Build up the buzz…
There’s something a little bit exciting about receiving mail in the post. The anticipation of opening a handwritten envelope can create a feel-good factor about your event even before it begins.
This sense of excitement and personal touch can make your event more appealing, driving up attendance as people look forward to experiencing something that feels thoughtfully curated for them.
Remember your manners…
Post-show, it’s only good manners to thank your attendees, and in a world where quick emails and texts are the norm, taking the time to write a thank-you note can leave a lasting impression.
When people feel genuinely appreciated, they’re more likely to respond positively and maintain a good relationship. Handwritten-style thank-you notes can encourage a sense of reciprocity, where the recipient feels inclined to return the kindness. This can lead to stronger, more meaningful connections that benefit both parties in the long run.
Boost event attendance with Pen Written Post
Get ready to boost your event attendance and leave a lasting impression on your guests.
Request your free sample pack of beautifully crafted handwritten-style personable letters and experience firsthand how this personal touch can transform your events. Don’t miss out on this opportunity to make your events unforgettable and build stronger connections with your attendees. Get in touch for a free sample pack to get started and see the difference a handwritten note can make!
