Let’s not overcomplicate this.We sent out 5,000 handwritten compliment slips for a garage door company.No funnels.No ads.No “clever marketing strategy”.Just handwritten notes.And here’s the important bit…At the time of writing, we’ve only delivered around 85% of them so far.So these results?They’re not
The “sensible” question that isn’t so sensibleSomeone will always ask:“Can we just test a small batch first?”It sounds careful. Responsible. Low risk.Like you’re doing marketing properly.But most of the time, it’s not caution.It’s discomfort dressed up as logic.What you’re calling a
Fighting in the Inbox Isn’t Helping.Let’s start with this.Recruitment hasn’t collapsed.But it has changed.Spam filters tightened.LinkedIn became saturated.AI made outreach easier and far less distinctive.Job boards made applications easier and more competitive.Candidates are overwhelmed.Hiring managers are bombarded.Everyone sounds professional.Everyone sounds polished.And
How Accountants Are Winning Newly Incorporated Clients in 2026Let’s start with something most firms won’t admit.If you’re emailing newly incorporated companies with:“We’d love to support your accounting needs…”You’re competing with every other accountant doing exactly the same thing.And when everyone does
