Let’s not overcomplicate this. We sent out 5,000 handwritten compliment slips for a garage door company.No funnels.No ads.No “clever marketing strategy”.Just handwritten notes.And here’s the important bit! At the time of writing this in March 2026, we had only delivered around 85%
“Can we just test a small batch first?”. The “sensible” question that isn’t so sensibleIt sounds careful. Responsible. Low risk.Like you’re doing marketing properly. But most of the time, it’s not caution.It’s discomfort dressed up as logic.When a Trial Isn't
Recruitment hasn’t collapsed. But it has changed.Spam filters tightened.LinkedIn became saturated.AI made outreach easier and far less distinctive.Job boards made applications easier and more competitive.Candidates are overwhelmed.Hiring managers are bombarded.Everyone sounds professional.Everyone sounds polished.And everyone sounds the same.It’s not that recruitment
Let’s start with something most firms won’t admit. If you’re emailing newly incorporated companies with:“We’d love to support your accounting needs”You’re competing with every other accountant doing exactly the same thing. And when everyone does the same thing, nobody stands out.A
