Handwritten style letters can set you Estate Agency apart from your competitors. Buying or selling a property is one of the biggest decisions many people make in their lifetime, and there are four key aspects that they will look for when choosing an estate agent to work with:
Why Handwritten Style Letters?
- Personalised service – tailored to meet the client’s individual needs.
- Exceptional customer care – positive experiences leave a lasting impression.
- Trust and reputation – Not all estate agents have a great reputation, the trust factor is incredibly important to prospective clients.
- Clear communication – without any industry terminology or jargon
So, how can you stand out from the crowd?
By integrating a personable handwritten-style letter, card or note into your marketing strategy. Set yourself apart by making sure you are ticking all the boxes to be seen as the best in the eyes of homebuyers?
Handwritten Style Letters Work.
Despite living in an age of instant messaging and emails, many top-performing estate agents know that handwritten-style letters can yield top results in building relationships and closing deals. So, why do successful estate agents invest in a form of communication that might be perceived as outdated? Pen Written Post explores the reasons behind their strategy.
Stand out with handwritten digital letters
Your customers’ inboxes are overflowing with emails and text messages, so a handwritten letter stands out like a diamond in the rough.
Its physical presence attracts attention in a way that digital messages simply cannot. By avoiding the impersonal nature of electronic communications, successful estate agents can cut through the noise and capture the recipient’s undivided attention.
Create a memorable impression with that personal touch
Handwritten-style letters carry a feeling of nostalgia and authenticity that is hard to replicate digitally. Whether it’s a card to wish clients happiness in their new home, a follow-up to a house viewing, or a simple hello to homeowners in the local area, a handwritten-style letter demonstrates thoughtfulness and care, qualities that are highly valued when buying and selling a home.
Build meaningful relationships
Top estate agencies rely on building meaningful relationships with their clients, and handwritten letters are a powerful tool for nurturing those relationships.
If a prospective customer perceives that you’ve taken the time to craft a personalised handwritten letter, it implies that they are valued and appreciated as individuals and are not just seen as transactions.
This personal touch builds trust and loyalty, leading to a winning combination of long-term relationships, referrals and repeat business.
Stand out from the competition
In a crowded marketplace, it is survival of the fittest, so estate agents need to find ways to differentiate themselves from the competition.
Handwritten letters can help you to do just that. By incorporating this personal touch into your marketing strategy, you can demonstrate a commitment to providing exceptional service and going the extra mile. This approach can set you apart from other agents and increase your chances of securing new business.
Boost response rates
Studies have shown that direct mail consistently outperforms digital communications when it comes to response rates. This makes it a highly effective tool for prospecting, lead generation, and client retention. By incorporating handwritten-style letters into the marketing mix, agents can increase the likelihood of a positive response.
Claim a FREE sample pack from Pen Written Post
Research shows that in an increasingly digital world, direct mail offers estate agents a powerful way to connect with clients on a personal level and differentiate themselves from the competition.
By incorporating this personal touch into their marketing strategy, your company can create memorable impressions, build meaningful relationships, and drive greater success.
While digital marketing strategies are essential in today’s business environment, integrating handwritten-style letters can provide a competitive edge by humanising your legal practice.
From crafting a compelling message to tracking response rates via unique QR codes, we’re here to help.
We only use eco-friendly materials and vegetable-derived inks for our handwritten-style letters, cards and notes, and offer a choice of twenty realistic handwritten fonts to make your communication both sustainable, personable and unique.
Whether it’s a greetings card, named handwritten letter or the most popular with estate agents, a handwritten note through the door locally, we can help.
So, the next time you’re looking for a way to stand out, consider picking up a handwritten-style letter—it may just be the secret weapon you’ve been searching for.
Request a free sample pack from Pen Written Post and if you like what you see, book a free planning session with one of our experienced marketing team, book yourself in for a marketing review and FREE direct mail plan.
Also note that we will beat ANY like for like quotation for the same service!
