Handwritten-style letters can benefit any type of business. Sales companies face the challenge of standing out and making meaningful connections with customers in an online world. Emails remain unread, calls are unanswered and social media marketing can be an expensive minefield.
However, two innovative approaches—handwritten-style letters and eco-friendly direct mail—are proving to be powerful tools for improving your sales company’s marketing efforts and generating leads.
Here’s how these strategies can make a significant impact.
Handwritten-style letters for a personal touch
Handwritten-style letters offer a level of personalisation that digital communications lack.
When your customer receives a handwritten-style letter, it feels genuine and sincere. This approach conveys that the company appreciates the recipient. Personable mail can significantly enhance customer loyalty and increase conversion rates. People are more likely to engage with and respond positively to communications that feel tailored and thoughtful.
Super-high open rates
Handwritten-style letters typically have much higher open rates compared to standard emails. 99% of people will open a personally addressed letter, while only 20% will look at the same message in an email.
The curiosity associated with these letters encourages recipients to open and read them. This increases the chances of your message being received and acted upon. This is a significant advantage in an age where email open rates are declining.
Building trust and credibility
Sending a handwritten-style note can build trust and credibility with your customers. It demonstrates that your sales company is willing to invest time and effort into its communication, suggesting a higher level of care and commitment.
This simple gesture of sincerity can strengthen customer relationships and loyalty.
Eco-friendly direct mail – a sustainable approach
Using eco-friendly materials for direct mail helps position your company as environmentally focused. This positive brand image can resonate with eco-conscious consumers and build goodwill, translating into increased sales and customer loyalty. As more consumers become aware of environmental issues, they are more likely to support businesses prioritising sustainability.
Commitment to sustainable practices
Demonstrating a commitment to sustainability through eco-friendly direct mail can attract a broader audience.
Consumers increasingly look to support businesses that align with their values, and this practice can help you tap into this growing market segment. By using recycled, Kraft, rag, cannabis or wheat paper, vegetable-based inks, and sustainable envelopes, your sales company can show its dedication to protecting the environment.
Enhanced engagement
Eco-friendly direct mail, combined with engaging and creative designs, can capture the recipient’s attention more effectively than standard direct mail.
Using sustainable materials can also be a conversation starter with customers, encouraging recipients to learn more about your company’s values and offerings. This engagement can lead to increased interest and conversions.
Differentiation from competitors
Adopting eco-friendly practices helps your company differentiate itself from competitors who may not prioritise the planet. This unique selling proposition can attract new customers and retain existing ones who value environmental responsibility. It shows that your company is forward-thinking and cares about more than just profits.
The synergy of combining both approaches
Combining handwritten-style letters with eco-friendly direct mail creates a unique and memorable customer experience.
The personal touch of a handwritten note and the ethical appeal of sustainable materials can leave a lasting positive impression on recipients.
Customers are more likely to engage with and respond to marketing efforts that feel personal and align with their values.
This synergy can lead to higher conversion rates and increased sales.
Can we send you a sample pack?
If you feel incorporating handwritten-style letters and eco-friendly direct mail into your marketing strategy is a good idea, we’d love to send you a sample pack of Pen Written Post’s cards, notes and letters. Get in touch today!
