Everyone's heard the phrase "think outside the box" trotted out in a meeting by someone who's run out of ideas. Fair enough. But here's the question nobody actually stops to answer: what is the box now? Because it isn't the one
Someone asked me recently why anyone would bother with direct mail letters in 2026. It's rarely a real question. It's a complaint wearing a question mark, from someone who's spent the last few years piling into the same inboxes, the same
No. Not really. Not in the way the question assumes.If you send handwritten direct mail, or you’re thinking about it, colour is probably one of the first things you’ll wonder about.Duck Egg Blue, Fussy Beige, Cosmic Latte or Kitten Whisker Grey?
Luxury homeowners have seen the brochure. They have received the valuation email. They have scrolled past the Instagram post, been served the portal advert, and filed the glossy mailer somewhere between last month's bank statement and the recycling bin.They are not
Pen Written Post took Gold for Sustainable Communications at the International Corporate Social Responsibility Awards, recognising work in environmental responsibility, community impact, and ethical business practice. Part of that recognition came from something we've been doing quietly for a while: planting
Most retail businesses have one of these: an old customer database, full of people who bought something once, enquired about something in the past, or showed real interest and then quietly drifted off. Nobody deletes it. Nobody really uses it either.
