As a local business owner, you have the unique ability to provide personalised customer service and build genuine relationships with your customers. But how can you be sure that you’re being heard amongst the digital noise being created by larger businesses and online competitors?
For a business trying to make its mark in the local community, we’ve got some tricks up our sleeve that are real game changers. Read on to discover how Pen Written Post’s handwritten-style letters, notes and cards can boost your business and build trust with your local community.
Make a memorable first impression
First impressions matter, and a handwritten note can make a lasting impact. When you send a handwritten-style thank-you note to a new customer after their first purchase, you’re not just acknowledging their custom but also showing that you value them as people.
This small gesture sets you apart from competitors who rely on automated, impersonal messages and generic emails. It tells your customers that you’ve taken the time and effort to reach out to them, making them feel appreciated and more likely to remember your business next time they want the products or services you offer.
Turn local customers into loyal customers
Customer loyalty is built on trust and positive experiences. Handwritten-style notes show that you care about your customers beyond their purchases.
Acquiring a new local customer can cost five to seven times more than retaining an existing one, and personalised messages make purchasers feel like they’re part of your business’s extended family. Loyal customers are not only more likely to return but also to refer others, helping your business grow through their endorsements.
Spark conversions (and social shares!)
Word-of-mouth is incredibly powerful, especially for local businesses. Personalised handwritten notes can spark conversations and encourage customers to share their positive experiences with friends and neighbours.
Imagine a customer receiving a beautifully written thank-you card and sharing it on social media or mentioning it to a family member. This organic form of marketing can significantly increase your business’s reputation within the local community.
Not another bloomin’ email
Your customer’s inboxes are overflowing with promotional emails and advertisements. Amidst this digital clutter, a handwritten-style letter or card is a refreshing change. It stands out, captures attention, and leaves a lasting impression.
For a local business, this uniqueness can be a powerful tool to grab the community’s attention. When customers see the care and effort you put into a handwritten note, they’re more likely to feel a connection to your brand and appreciate the personal touch.
Celebrating milestones and special occasions
Recognising and congratulating your customers’ milestones and special occasions with handwritten cards can create a deeper bond.
Whether it’s a birthday, anniversary, or any other significant event, a thoughtful note can make your customers feel loved! This personal touch shows potential customers the kind of care and attention they can expect from your business.
Tell your story…
Use handwritten letters to tell your business’s story. Sharing your journey, values, and commitment to the community can create connections with potential customers. People are more likely to support businesses whose stories resonate with them on a personal level and whose values benefit the local area.
We offer eco-friendly direct mail too!
Embracing eco-friendly direct mail initiatives can be a powerful strategy for attracting local customers to your business while demonstrating your commitment to sustainability.
By using recycled, cannabis, wheat and rag paper, vegetable-based inks, and environmentally friendly printing practices, Pen Written Post can help you to achieve an ecological footprint while delivering impactful marketing materials directly to local customers’ letterboxes.
This approach promotes a positive brand image, positioning your business as a sustainable, eco-conscious business within the local community.
Set your local business apart with handwritten-style letters
Handwritten letters are a powerful and underutilised tool for attracting new customers to your local business, so now is the time to check out Pen Written Post by ordering a free sample pack of our handwritten-style letters, cards, and notes.
This personal and authentic approach not only sets your business apart but also creates a sense of community and connection that drives long-term success.
