As every successful marketer knows, psychology plays a crucial role in what you do, because it helps you understand how consumers think, feel, and behave.
There is a dizzying array of marketing channels out there, and this got us thinking about the psychology of using handwritten-style letters, cards, and notes to stand out in an increasingly automated, AI driven online universe.
But why does handwritten-style communication hold such a powerful allure? Let’s dive into the psychology behind it and explore why it resonates so deeply with audiences and how this can be leveraged to implement a successful marketing strategy for your clients.
Perceived authenticity
A key reason why handwritten-style communication is so effective for marketing agencies is its perceived authenticity.
Your client’s target audience is bombarded with mass emails, impersonal messages, and automated responses, and so a handwritten-style letter stands out as a genuine, heartfelt gesture.
By showing that the sender has taken the time and effort to craft a personal message, rather than simply hitting “send” on a generic email template (yawn), it fosters a sense of trust and connection between the sender and recipient, making the communication more impactful (and MUCH more likely to elicit a positive response).
Bags of emotional appeal
We are all emotive beings – and one of the most compelling aspects of handwritten communication is its emotional appeal.
Handwritten-style letters, notes and cards have a unique ability to evoke feelings, spark nostalgia, and build a truly personal connection with recipients.
The tactile experience of holding a piece of paper, feeling the texture of the ink, and seeing the curves of each letter creates a sensory experience that engages multiple senses. Whether it’s excitement upon receiving a letter showcasing a special offer from their favourite luxury brand, or a sense of value from a thoughtful card to thank them for their custom, handwritten communication has a powerful impact on our psyche.
The power of personalisation
We’re not here to teach marketers to suck eggs – we know you’re very aware that a psychological factor that contributes to the effectiveness of a campaign is personalisation.
Unlike digital communication, which often feels impersonal and generic, handwritten letters can be tailored specifically to the recipient’s preferences, interests, and personality.
This level of personalisation makes the recipient feel valued and appreciated. Whether it’s addressing the recipient by name, referencing shared experiences, or including a personal anecdote, handwritten-style communication allows your clients to create a more intimate and meaningful connection with their audience.
We geek out on marketing psychology (and handwritten-style letters)
At Pen Written Post, we get terribly excited about the psychology of handwritten communication – it’s both fascinating and multifaceted.
Its perceived authenticity, sincerity, emotional appeal, and power of personalisation all contribute to its effectiveness in resonating with your audiences – and as a marketer, we’re sure that’s music to your ears!
If you’d like to know more about what we do, we’d love to chat with you about your marketing business and opportunities for collaboration.
We are happy to beat any like for like quotation for the same service and offer White label options for your clients ( we have run a marketing agency since 2015 too and we get the need to add a margin on things!)
Start by booking a chat with our friendly team, or if you’d like to see just how cool our letters, cards and notes are, we’d like to offer you a FREE sample pack of handwritten-style letters that have worked so well for our other clients.
