Reaching voters with handwritten notes for political campaigns?
45% of constituents routinely store letters in the home
38% retain direct mail and letters for at least a few days
13% hold onto leaflets for over a week
As the stats above show, the power of putting pen to paper is often overlooked. In a world where social media platforms and email blasts dominate political campaigns, the notion of penning handwritten notes might seem antiquated.
However, amidst the digital noise, the personal touch of a handwritten note can cut through the clutter and resonate deeply with voters. Harnessing the power of pen and paper could be the secret weapon in winning over hearts and minds during political campaigns.
Picture this: In a pile of bills and junk mail, a voter finds a personalised handwritten note addressed to them.
It’s not a generic message churned out by a campaign algorithm, but rather a thoughtful message penned in a handwritten style. Instantly, a connection is forged. The recipient feels valued, heard, and recognised as an individual, not just another voter on a list.
Handwritten notes have a unique ability to convey authenticity and sincerity. In an era where political discourse often feels scripted and insincere, a handwritten note stands out as a genuine expression of gratitude or concern.
Whether it’s thanking a voter for their support, acknowledging their concerns, or introducing a new candidate to the local constituents, the personal touch of a handwritten letter can leave a lasting impression.
Moreover, handwritten notes demonstrate a candidate’s willingness to go the extra mile. In a world where convenience is prized above all else, taking the time to write a letter signals dedication and commitment.
It shows voters that the candidate is willing to invest time and effort into building meaningful connections, rather than relying solely on impersonal mass communication tactics.
But beyond the surface-level impact, handwritten notes can also have a tangible effect on voter behaviour. Studies have shown that personalised communication, such as handwritten notes, can significantly increase voter turnout and engagement. One such study reported almost a percentage-point swing in the candidate’s favour, increasing voter turnout by 0.8 percentage-points (or 126,000 votes).
When voters feel personally invested in a candidate, they are more likely to mobilise on their behalf, whether it’s by volunteering, donating, or simply showing up at the ballot box on Election Day.
It’s not just about boosting voter turnout. Handwritten notes provide an opportunity for candidates to tailor their message to specific audiences. By addressing individual concerns or highlighting shared values, candidates can forge deeper connections with voters and inspire them to become donors or supporters.
Handwritten-style letters can also perfectly complement existing digital strategies rather than replace them.
By integrating handwritten notes into a multi-channel communication approach, campaigns can reach voters through many touchpoints, increasing the likelihood of engagement and retention. In a fragmented media landscape, meeting voters where they are – whether it’s in their letterbox or their inbox – is essential for building meaningful connections.
Handwritten notes convey authenticity, sincerity, and dedication, making them a valuable tool for reaching voters in a meaningful way.
By incorporating handwritten letters, cards and notes into their communication strategy, candidates can forge deeper connections with voters, increase engagement, and gain more votes at the polling station.
Claim your FREE sample pack
In a world dominated by digital noise, the personal touch of a handwritten note can make all the difference.
Request a FREE sample pack from Pen Written Post today to receive examples of our authentic, personalised correspondence.
If you are ready to stand out from competitors and forge stronger connections with constituents, undecided voters and supporters, get in touch with the friendly people at Pen Written Post to order your sample pack and make a lasting impression!
