Did you know that 82% of all marketing in the construction industry is either digital or construction-tailored?
Only 18% of construction companies use traditional marketing channels – and that means there is a lucrative opportunity to stand out in an otherwise crowded market…
…and one way to shine is with clever use of handwritten-style letters.
When it comes to construction businesses, handwritten-style notes are a great way to forge a connection with potential customers. The letter can help to build solid relationships with your customers and show that you’re willing to go above and beyond the competition to provide a five-star service.
Without getting too nostalgic, there is something special about a handwritten letter, and it will grab the attention of the recipient against a sea of spammy emails and text messages. Recent stats from Mailchimp show that the average open rate for an email in the construction industry is 31.07%, which sounds rather good until you compare it to the average open rate for direct mail which is over a whopping 90%.
Reach the right person
Whether you are looking to target a property developer, contractor, architect, or designer, it’s always tricky to ensure your message arrives in the hands of the right person.
Handwritten-style letters arrive in handwritten envelopes and often get past over-zealous PAs as they look like personal items of mail. Yup, handwritten envelopes are given directly to the named recipient to open – even if it’s the CEO!
It builds a connection
Aside from building and constructing projects, you also need to build connections with potential customers. A handwritten letter could be used as an invitation to a construction industry event you are hosting, or as a follow-up to the completion of a project to show your ongoing care and support.
Handwritten cards can also express your appreciation to a customer for choosing your company for their construction needs, reinforcing a positive relationship.
It gets you noticed
Emails are impersonal – the average person receives over 100 a day so it’s easy for yours to be overlooked. Letters, on the other hand, are less often received. Most people feel that if a pen was put to paper, they should recognise the attention and time it took to write them.
But it’s not just a matter of scribbling a note…
…It’s gotta be done in the right way, with a compelling message, a strong call to action and a personal touch – because everyone likes to feel special.
That’s why here at Pen Written Post, we use quality materials that scream professional and classy (and all the paper is recyclable too) and offer a choice of handwriting styles that are completely natural-looking and suited to your business.
We use top-quality technology to create handwriting that looks just like the real thing – even down to the pen we use and the little ‘quirks’ that make the handwriting unique.
Need to see it to believe it?
Sounds good, right? But if you’re thinking it’s probably too good to be true – then we’ll send you a FREE sample pack of handwritten-style letters so you can see and feel the quality of Pen Written Post’s letters, cards, and notes.
Effective and emotive direct mail starts with Pen Written Post. Get in touch to find out more.
And there’s more…
PS – We’ll leave you with three top tips about hitting companies in the construction industry with a handwritten-style letter
- Don’t make it salesy! Play the long game and build trust with helpful tips and advice first.
- Add a QR code – it helps to measure success and is fully trackable
- Know your audience. Are you talking to a facility manager, builder, or operations director? The message you put out there will be quite different for each audience.
Ready to get started? Drop us a line with your details and we’ll get our busy pants on!
Want to take a look at a FREE sample pack?
By requesting a sample pack, you can experience first-hand the quality of our handwritten-style letters.
Get yours by completing a short form – and we’ll pop a sample pack in the post for you right away!
You can also contact us via email at info@penwrittenpost.co.uk
