Today, we’re diving into the art of writing thank you notes to those wonderful souls who’ve generously supported your charity. 

Now, I know what you’re thinking—’Why should I bother with handwritten notes when I can just send a generic email?’ Well, let me tell you, my friend, there’s something magical about a handwritten thank you card that an email just can’t match.

A Cygnus study on donor-centred fundraising revealed 93% of donors would continue giving to a charity that provided a personalised thank you note for donating to the charity.

First off, let’s talk about the power of personalisation. When a donor receives a handwritten note addressed specifically to them, it’s like a warm hug from your charity. It shows that you took the time to acknowledge their contribution in a meaningful way, rather than just firing off a mass email like some soulless robot.

It’s important to make your donors feel like absolute rockstars.

1. Keep it Personal:
First things first, let’s ditch the generic templates and get personal. Address your donor by name and mention the specific contribution they’ve made. None of this ‘Dear valued supporter’ nonsense—let’s make ’em feel like VIPs. If you utilise our services for mass letters, we can edit this using our clever software to make it happen.

2. Express Genuine Gratitude:
Now, onto the meat and potatoes of your thank you card—the gratitude. Be sincere, be heartfelt, and be specific about how their donation will make a difference. Whether it’s funding life-saving research or providing meals for those in need, let your donors know just how much their support means to you.

3. Share Impact Stories:
Donors want to know that their money is being put to good use, so why not share a success story or two? Whether it’s a heartwarming tale of a family helped by your charity or an update on a project funded by their donation, these stories add a personal touch and show donors the real impact of their generosity. Photographs included also work really well – We can write on the back of the photographs too if needed for a genuine photo feel.

4. Keep it Concise:
Now, I know I can ramble on like there’s no tomorrow, but when it comes to thank you cards, brevity is key. Keep your message short and sweet—no need for a dissertation here. A few heartfelt sentences will do the trick.

5. Add a Personal Touch:
Lastly, don’t forget to sprinkle in a little extra something to make your thank you card stand out. Whether it’s a hand-drawn doodle, a heartfelt quote, or a fun fact about your charity or a little gift, these little touches add personality and charm to your message.

With a dash of sincerity, a sprinkle of gratitude, and a pinch of personalisation, you’ll have your donors feeling appreciated and valued in no time. Now go forth and spread some gratitude!