First off, let’s address the elephant in the room—why on earth are brands suddenly penning love letters to their customers?
It’s all about standing out in a sea of digital noise. “In a world where we’re bombarded with emails, texts, and social media notifications, a handwritten note is like finding a unicorn in your backyard. It’s unexpected, it’s bizarre, and it’s oddly charming.
But what happens when customers actually receive these handwritten gems?
Of course, there’s also the inevitable social media frenzy that ensues whenever a brand gets creative with their handwritten endeavours. Thank you’s work incredibly well in the social media era. People like to receive thanks for their good deeds. Many love to share this online too. We all like to see a bit of positivity in the world.
There’s a glimmer of genuine connection that shines through. For all the brands professional quirks and eccentricities, these handwritten notes remind us that behind every brand is a team of real people.
Have you stumbled on any good (or bad) examples of handwritten mail – Feel free to share it with us. We would love to see it and will send a little reward from us for every example sent to us. Submit yours to hello@penwrittenpost.co.uk
