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For Electricians Who Want Bigger Contracts With Cold Outreach: Why Handwritten Letters  Get The Best Results

If you work in electrics, rewiring, inspecting, installing, maintaining, or engineering – you probably know this pain: You’re brilliant at what you do, but getting through the door with commercial clients is a whole different skillset.

You’ve probably tried cold emails. Maybe even flyers.
But the leads? Sporadic. The response? Meh.
The return? Usually not worth the time you spent chasing.

But here’s a powerful shift:

Handwritten letters.
Yes – seriously. In this day and age.
In fact, they work better than most digital tools when you’re targeting big-ticket commercial work.

The Stats Electricians Should Know

  • 99% open rate for handwritten letters (compare that to 15–25% for emails)
  • 10–30 warm leads per 1,000 letters — based on real campaigns for tradespeople
  • Handwritten outreach is remembered, not deleted

Whether you’re quoting for:

  • Facilities contracts
  • Planned maintenance agreements
  • EV charging points for commercial fleets
  • Large-scale rewires or refits

…getting the right person to actually see your offer is half the battle. Especially when getting past PA’s is harder than ever before.

Who to Target: A Shortcut for Sparkies

If you’re tired of quoting against 6 others who just happened to be on a framework or list, here’s how to change the game.

Think upstream.
Write directly to:

  • Facilities managers in offices, hotels, or care homes
  • Property directors of retail or commercial portfolios
  • Ops managers at manufacturing or industrial plants
  • Construction heads at growing housing developers

They’re the ones who approve budgets. They decide who gets invited to tender.

And handwritten letters land on their desks, not their junk folders.

What Should Your Letter Say?

Simple. Think about it like shaking someone’s hand and introducing yourself.

Examples:

  • “Hi [Name], I run a NICEIC-approved firm that helps sites like yours stay ahead of compliance – without the over-engineering.”
  • “We recently worked on [local project] and thought of your portfolio.”
  • If you’re reviewing contractors for [job type], we’d love to quote.”

Keep it short. Make it about them, not you. Be human. Not ‘that short’, there is a bit more to it than that but if you need further inspiration let us know! We don’t want to give away all of our secrets at once.

And don’t overthink the sales bit – the goal is to spark interest, not close the deal on paper.


How Many Should You Send?

We recommend a minimum of 1,000 handwritten letters to get meaningful results.

That typically produces 10–30 solid leads — enough to fill your pipeline without hiring a sales team (and for less cost).

From just 90p per letter and envelope, it’s affordable, trackable, and scalable.

Bonus: You’ll stand out because everyone is focused on digital. When everyone else zig… zags. This is how you stand out.

Real-World Wins

✅ A solar installer landed two multi-site hospitality clients.
✅ An electrical engineering firm secured a manufacturing retainer.
✅ One contractor booked 17 meetings from 1,200 letters, 3 turned into long-term jobs.

You could keep relying on Checkatrade or email blasts.

Or you could post a letter and get the right person’s attention  without the digital noise.


Final Spark of Wisdom

You know how to wire up a 3-phase board.
You know how to meet compliance deadlines.
Now here’s how to get more of that work:

Let Pen Written Post handle this for you. 
– We use recycled materials
– We are eco friendly 
– We are seasoned marketing professionals that can help with copy 
– We know it works! 

Leaving you to focus on what you do best – the job itself.


Want a free sample?

Contact info@penwrittenpost.co.uk to get yours

Claim your sample pack here
Pricing, examples & 100% good vibes

Download our brochure & pricing

Our handwritten-style letters and cards are all about adding that personal touch to your messages. Want know more? Awesome! Keen to see our pricing? Great! We're totally transparent and upfront about our affordable handwritten-style letters!

Download our brochure now to view our pricing and see how handwritten-style letters stand out in a world of digital noise.

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