If you’re a search funder or investor looking to acquire a business, chances are you’ve done your homework. You’ve researched the market. Built your target list. Maybe even sent a batch of printed letters or emails out into the void.
And then… silence.
Or worse: a polite “not interested,” likely copy pasted and long forgotten.
But here’s the thing.
Right now, search-funders who use handwritten outreach via Pen Written Post are hearing something very different:
“Your personalised approach really caught our attention. It felt genuine and showed you’d taken the time to understand us.”
That’s a real response one of our clients received from a business that previously ignored dozens of other acquisition approaches.
So, what made the difference?
A handwritten letter.
Crafted with care. Delivered with intention. And written by us.
What’s Wrong with Printed Letters?
Printed letters aren’t bad, they’re just… expected.
You know the type: white A4 paper, a neat header, a formal tone, maybe a bolded “We are actively seeking acquisition opportunities in your sector.”
They’re fine.
But they’re forgettable.
Business owners receive dozens of these. Even when the content is decent, the format screams “mass mailer.” And most of them end up in the recycling bin with takeaway menus and charity appeals.
Why Handwritten Letters Work Better
Handwritten letters, on the other hand, feel different. Because they are different.
- They get opened. A handwritten envelope feels personal. Intriguing. Impossible to ignore.
- They get read. A few lines in pen stand out far more than a full page of print.
- They get remembered. Real effort is rare. And people respond to it.
More importantly, they build trust, before a single call is booked. After all, you are suggesting they handover the thing that they are likely hugely attached to!
When someone reads a message clearly written just for them, the tone is completely different. It feels respectful. Curious. Human. And it lays the groundwork for a conversation built on mutual understanding, not just transaction.
How Pen Written Post Makes It Happen (Without You Lifting a Pen)
If you’re already busy sourcing deals, running financial models, and managing investors, the idea of writing 500 -1000 letters by hand might sound… ambitious. And a little painful.
That’s where we come in.
At Pen Written Post, we help search-funders and investors get a foot in the door with hard-to-reach business owners without templates, spammy language, or mass mail vibes.
Here’s our process:
- You give us your brief — industry, tone, goals, and a list of who you’d like to contact.
- We craft the message — specific, intelligent, and emotionally resonant.
- We get writing
- We send it, professionally addressed with private on the envelope to get past PA’s
All you need to do is sit back and wait for the replies.
(And yes, they do come.)
What Makes Our Letters So Effective?
We’ve tested hundreds of formats and approaches across sectors. The winning formula includes:
- A warm opening that acknowledges the recipient’s work a personalised opener works well
- Clear context on why you’re reaching out
- A light, non-salesy tone, more conversation, less pitch
- A simple next step (usually an invitation to chat)
Everything is written to make you look thoughtful, sharp, and genuinely invested, the kind of buyer a business owner wants to speak to.
The Results Speak for Themselves
We’ve worked with many search-funders and investors who’ve used our handwritten campaigns to:
- Start warm conversations with owners who’ve ignored other approaches
- Position themselves as a standout alternative to faceless funds
- Build credibility before the first call even happens
And perhaps most tellingly, they come back for more. Because this works.
Final Thoughts: If You’re Serious About Making Contact, Go Human First
Acquiring a business isn’t just about balance sheets and synergies.
It’s about building rapport, trust, and connection with real people.
A printed letter may check the box.
But a handwritten one? It opens the door.
So if you’re looking to reach business owners in a crowded market and actually get a reply, let us help you stand out in the best possible way.
Let’s start your next handwritten campaign.
Contact us to chat about strategy, volume, and pricing.
Because real ink still wins hearts (and deals).
