Connecting With Local Customers

Connecting with local business, will encourage you to play a crucial role in your community. Let’s face it, connecting with potential customers in your area is not just good practice; it’s essential for your survival and growth.

Using the power of personable handwritten style letters can be a game-changer for local businesses, offering a unique and authentic touch that sets you apart from the competition and makes your interaction feel thoughtful and welcome.

Sounds good – but do people still read letters?

Connecting with local customers is important. In an era where inboxes are often filled with bills and impersonal marketing messages – a handwritten-style note can truly stand out.

How often have you dismissed an email without reading it, or scrolled right past another social media post trying to sell you something? We bet it happens all the time.

But, how often have you thrown away a letter that arrives in a handwritten envelope without reading it? Not once, because in a sea of digital correspondence, a handwritten letter grabs your attention, and piques your curiosity enough to open it and read its contents.

So, yeah, people still read letters, and here’s how handwritten-style notes, cards and letters can help your local business thrive:

Adding the personal touch in an impersonal world

One of the most significant benefits of using handwritten style letters is the sense of authenticity they bring. A handwritten note feels more genuine and heartfelt compared with a typed message.

Imagine receiving a thank you note from your favourite local bakery or a personalised birthday card from the boutique down the street. These small gestures can create lasting positive impressions and a sense of loyalty.

Repeat business and referrals

It’s much more cost-effective to retain a customer than to find a new one. A simple thank you note, a recognition of loyalty, or a personalised invitation to an upcoming event can make your customers feel special.

These may seem like small gestures but they leave a lasting impression, encouraging repeat business and referrals. When customers are valued and appreciated, they are more likely to return and spread the word aboutyour business to their family, friends, and neighbours.

Show the real person behind the business

Handwritten communication adds a human element to your business, which can help build trust and credibility.It shows that there’s a real person behind the business who genuinely cares about their customers. This human touch can be reassuring, especially when customers are becoming increasingly wary of scammers and automated communications.

Gather feedback and build relationships

Requesting feedback through a handwritten note shows customers that you value their opinions and are committed to improving their experience.

This personalised approach can lead to more honest and constructive feedback, helping you better understand your customers’ needs and preferences within your community.

Engage with the local community

Handwritten style letters can also reflect a sense of community and local pride, resonating well with customers who value supporting local businesses.

Using a handwritten note to invite people to the opening of your new coffee shop or hair salon (especially if it’s teamed with a free cuppa or a discount off their first haircut) will not only strengthen your relationship with individualcustomers but also build a stronger sense of community around your business.

How do I try handwritten-style letters?

Get started by requesting a FREE sample pack of Pen Written Post’s cards, notes and letters. It’s a great way to understand just what we do and to see and feel the quality for yourself.

All our communications are written using sustainable materials such as recycled, kraft, wheat or cannabis paper, and we only use vegetable-derived inks, so there are no nasties involved, so you can shout about your eco-friendly credentials too!