Handwritten Direct Mail
The Ultimate Conversion Tool
A more human way to start conversations
with business owners ready to exit or retire.
Handwritten A4 letters for M&A professionals who want to reach owners in a respectful, personal and genuinely effective way.
Some owners may ignore email.
Some older owners are not on LinkedIn
Printed letters often feel robotic.
But a handwritten message?
They open it, they read it and many respond.
You don’t need thousands of responses.
Just the right ones.
Youʼll be in good company
All our reviews are 5 star. Here is what some of our clients are saying in the M&A sector.
“My phone has been ringing off the hook since using this service.”
“Their communication, pricing and customer service is second to none
as is their pragmatic approach to campaigns overall. Would really recommend!”
“Pen Written Post are fantastic at what they do.”
“Hand written notes are a great marketing tool”
“Responsive team, happy to give insights and support on ideas
in order to boost effectiveness. Highly recommended’
“The quality of the work in terms of output is amazing”
“The communication was smooth and she suggested improvements on the formatting to make sure
all letters would look flawless. I cannot recommend their services enough!! Thank you!”
WHY HANDWRITTEN WORKS
Business owners get approached… a lot.
Most messages feel generic, automated or rushed.
A handwritten letter does something different:
- It feels personal, even if youʼve never met.
- It gets past gatekeepers without feeling intrusive
(we always write private on the envelope!) - It shows respect for the ownerʼs tim
and the business theyʼve built. - It opens the door to a conversation – not a pitch.
Itʼs a small gesture, but it lands in a very human way.
And thatʼs often all you need to begin a meaningful discussion.
WHO IT'S FOR
A handwritten letter does something different:
• M&A advisors & corporate finance teams
• Search funds
• Buy-side brokers
• Investors running acquisition or roll-up strategies
• PE sourcing teams
And itʼs not for:
• Mass, unfocused outreach
• Impersonal printed mailshots
If you value thoughtful, respectful outreach with one of the
highest converting methods – youʼre in the right place.
AUTOMATED HANDWRITTEN LETTER OUTREACH?
HOW DOES THAT WORK?
Weʼve made the process as straightforward as possible.
I
CHOOSE YOUR ANNUAL PACKAGE
Pick the number of letters you want sent each month. Everything is billed monthly by Direct Debit.
II
SHARE YOUR LIST OR YOUR CRITERIA
You can send us your list, or just tell us who you want to reach and weʼll help you find contacts.
All is managed via Google Sheets and we post every Friday to get the best responses as they land early the next week.
III
WE WRITE, ADDRESS AND SEND YOUR LETTERS
Every letter is written in real ink, placed in a hand-addressed envelope, stamped, and posted.
Your phone and inbox receive the replies.
Thatʼs it.
A simple, human way to start conversations that matter.
From
A handwritten letter
To ownerʼs
desk
To a quiet, genuine
conversation.
From
A handwritten letter
To ownerʼs
desk
To a quiet, genuine
conversation.
OUR RESPONSES
Our clients often tell us the same thing. People are very complimentary of the letter and the approach.
Here is one of the responses
(we have permission to share this from our client)
PRICING
Choose a subscription that matches the scale of your outreach:
All packages include handwritten A4 letters, envelopes, postage
and full campaign handling. Billed monthly · 12-month commitment.
Choose a subscription that matches the scale of your outreach:
• Monthly
• Annually upfront to achieve our Annual Upfront Benefit
Pay for the full year today and receive an extra month of letters free
– just cover stamp costs when theyʼre sent. The freebie is for the letters only.
Deal Starter
Package
250 letters/month
(3,000 per year)
Average Estimate Leads per year
105-210
£615 per month
Pay Monthly
£7,380 per year
Pay Annually
and get a 13th month
of letters free
Active Search
Package
500 letters/month
(6,000 per year)
Average Estimate Leads per year
210 – 420
£1,220 per month
Pay Monthly
£14,640 per year
Pay Annually
and get a 13th month
of letters free
Focused Acquisition
Package
750 letters/month
(9,000 per year)
Average Estimate Leads per year
315-630
£1,830 per month
Pay Monthly
£21,960 per year
Pay Annually
and get a 13th month
of letters free
Professional FLOW
Package
1000 letters/month
(12,000 per year)
Average Estimate Leads per year
420-840
£2,430 per month
Pay Monthly
£29,160 per year
Pay Annually
and get a 13th month
of letters free
Market coverage
Package
1500 letters/month
(18,000 per year)
Average Estimate Leads per year
630-1,260
£3,105 per month
Pay Monthly
£37,260 per year
Pay Annually
and get a 13th month
of letters free
Strategic Scale
Package
2,166 letters/month
(26,000 per year)
Average Estimate Leads per year
910-1,820
£4,485 per month
Pay Monthly
£53,820 per year
Pay Annually
Email Us
For Invoice
Institutional Scale
Package
5,000 letters/month
(60,000 per year)
Average Estimate Leads per year
2,100-4,200
£9,850 per month
Pay Monthly
£118,200 per year
Pay Annually
Email Us
For Invoice
All PAckages come with
a 87p 2nd Class Stamp included.
NOT READY TO SUBSCRIBE YET?
Download our guide:
The M&A Professional’s Guide to High-Response Handwritten Direct Mail
Inside, you’ll learn:
• Why handwritten letters work so well in this industry
• What owners respond to (and what they don’t)
• Example structures, templates and tone-of-voice tips
• Suggested outreach timelines
• How to measure ROI
• Real-world campaign insights
