Recruitment hasn’t collapsed. But it has changed.Spam filters tightened.LinkedIn became saturated.AI made outreach easier and far less distinctive.Job boards made applications easier and more competitive.Candidates are overwhelmed.Hiring managers are bombarded.Everyone sounds professional.Everyone sounds polished.And everyone sounds the same.It’s not that recruitment
Let’s start with something most firms won’t admit. If you’re emailing newly incorporated companies with:“We’d love to support your accounting needs”You’re competing with every other accountant doing exactly the same thing. And when everyone does the same thing, nobody stands out.A
So, something rather lovely happened this year: Pen Written Post picked up a Web Excellence Award in 2025 for our Green & Eco-friendly website.We are not about to start strutting around like we invented the internet, but we are quietly chuffed.
If you’ve been running Facebook or Instagram ads for a while, you’ll know the feeling. You open Ads Manager, go to build a beautifully precise audience… and another option has quietly vanished.Again.No email heads-up. Just poof - another piece of detailed targeting gone,
Digital marketing is noisy. Inboxes are overflowing, ads are everywhere, and your audience has developed Olympic-level skills at ignoring anything that feels generic.So when a real, handwritten letter lands on someone’s doormat - one that looks like it was created for them,
Why PwC’s 2025 sustainability forecast is basically a memo to every marketing department.PwC just dropped their 2025 sustainability forecast, and spoiler: it’s no longer a “green agenda” it’s a business survival strategy. These sustainability trends for 2025 aren’t just shaping boardrooms; they’re reshaping marketing sustainability, customer
With inboxes full, budgets squeezed, and scrutiny around sustainability higher than ever, UK charities are being forced to rethink how they communicate. Supporter engagement is harder. Legacy income is volatile. And yet, many are still relying on outdated, overpriced or unrecyclable
Dan Kennedy, the godfather of direct response marketing, has long sung the praises of personalised, emotionally intelligent communication. If you’re unfamiliar with his work, picture a mix of Gordon Ramsay and a Vegas magician with a fountain pen. He’s intense, sharp,
Let’s get straight to the point: mortgage professionals are brilliant at numbers. But when it comes to standing out in a crowded inbox or rising above the flood of LinkedIn DMs, there’s one timeless tactic that’s outperforming digital gimmicks with quiet confidence:
If you work in electrics, rewiring, inspecting, installing, maintaining, or engineering - you probably know this pain: You’re brilliant at what you do, but getting through the door with commercial clients is a whole different skillset.You’ve probably tried cold emails. Maybe even flyers.But
