Client: The Home Improvement Project
Key Contacts: Tony Jack and Carl Mercer
Industry: Windows, Doors, Driveways
Location: Northampton
Campaign Goal: Increase local customer sales in surrounding areas through a personalised marketing approach.
Campaign Details:
Pen Written Post created and distributed 5000 handwritten letters. The letters were meticulously crafted to highlight their home improvement services and promote a sense of community and trust.
Pen Written Post worked closely with Tony Jack and Carl Mercer to develop the content. The campaign focused on neighbourhoods and surrounding areas where The Home Improvement Project’s services were most relevant.
Distribution:
The letters were distributed locally, targeting homeowners who were likely to benefit from The Home Improvement Project’s offerings. The distribution strategy was designed to minimise reaching customers that were unlikely to be home owners and in areas where customers would be more likely to be.
Results:
The campaign yielded impressive results, surpassing expectations:
– Enquiries Generated: 20 via text and phone
– Total Of sales made: £34,000
– Return on Investment (ROI): 700% (with a profit of £29,200)
Client Feedback:
Tony Jack and Carl Mercer were thrilled with the campaign’s outcome. “We were pleasantly surprised by the results of the handwritten letter campaign. In this digital age, it’s easy to forget the impact of a personal touch. Being a local business, we believe that our community appreciates the local feel, which was brilliantly conveyed through Pen Written Post’s work.”
Tony added, “The compliments we received from customers about the handwritten letters were great to hear. It’s clear that people value the effort and authenticity that comes with a handwritten note and we want to come across as approachable. The campaign not only brought in new business but also strengthened our connection with our neighbours.”
Pen Written Post is proud to have contributed to the success of The Home Improvement Project and looks forward to continuing to help businesses connect with their customers in meaningful ways.
