Did you know that there are currently 17,025 architecture and planning businesses in the UK? And that 86% of them regularly use digital marketing techniques to generate new leads?
That’s an almighty amount of confusing digital noise hitting your potential customers.
If you’re an architect or planner who wants to reach the right people with your sales and marketing message, then read on to discover how incorporating handwritten-style letters into their communication strategy can give architects and planners a competitive edge.
One of the main advantages of handwritten-style letters is the personal touch they provide. In an industry where relationships are paramount, personalised communication can go a long way in fostering meaningful connections with clients, collaborators, and stakeholders.
Handwritten letters allow architects and planners to tailor their messages specifically to the recipient, addressing their unique needs, challenges, and aspirations. This level of personalisation shows a genuine interest in the recipient’s project and sets the foundation for a more meaningful and productive relationship.
Are you bombarded by automated emails and digital messages?
The digital landscape is saturated with emails, social media messages, and automated communications. Handwritten letters stand out as a refreshing departure from the norm and convey a sense of sincerity and thoughtfulness that is often lost in the digital noise, making them a powerful tool for capturing the recipient’s attention and leaving a lasting impression.
Trust and credibility are essential when hiring architects and planners
Handwritten letters have a unique ability to build trust and credibility with clients and collaborators.
In an industry where trust is essential, the personal touch of a handwritten letter can instil confidence in the architect or planner’s expertise, professionalism, and dedication to the project.
Make your follow-up memorable
Handwritten letters are an excellent way for architects and planners to follow up after meetings, presentations, or networking events.
A handwritten note or card expressing thanks for the opportunity to connect, along with a brief recap of key points discussed, demonstrates professionalism and courtesy.
In a highly competitive industry where networking is key, handwritten letters can be a powerful tool for building and maintaining a strong professional network.
Environmental considerations and sustainability
Most UK architecture firms are increasingly looking at sustainability in their projects to reduce their carbon footprint and create a better planet.
It is an aspiration we share, using only recyclable paper, such as rice paper, cannabis paper and recycled paper, so in addition to their professional benefits, handwritten letters also offer environmental advantages that align with the sustainability goals of many architects and planners.
Claim your FREE sample pack
Request a FREE sample pack from Pen Written Post today to receive examples of our authentic, personalised correspondence.
If you are ready to stand out from competitors and forge stronger connections with potential clients (or share some love with current customers), get in touch with the friendly people at Pen Written Post to order your sample pack and make a lasting impression!
